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"Design is improving the top line and the bottom line," says PepsiCo CEO

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Milan 2016: Indra Nooyi, CEO of giant food-and-drink conglomerate PepsiCo, established an in-house design team three years ago after noticing the brand's products looked the same as everyone else's. At an event in Milan last month she explained the impact it has had – and why she personally attended the design fair (+ transcript). (more…)

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