“I was horrified at the thought of a soulless chain” – Aesop founder

Interview: recently Dezeen met up with Dennis Paphitis, founder of skincare brand Aesop. In this exclusive interview he explains why no two stores are of the same design, why he enjoys working with different architects around the world and how he believes “there’s a direct correlation between interesting, captivating store spaces and customer traffic within a store” (+ slideshow). (more…)

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