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Competition / A Sign of the Times: Reimagining the Bayer Billboard Site / AIA Pittsburgh

Deathbyarchitecture.com
in Competitions

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In line with the Pittsburgh 200 theme, AIA Pittsburgh's Young Architects Studio Competition will focus on a true Pittsburgh icon that celebrates our history and future: the Bayer Billboard Site. The Bayer sign was built in the 1920s, and has several incarnations and names such as the Alcoa sign, which rented the space from 1962 to 1993. The sign has previously been used for advertising, both public and private. It currently spells out the name PITTSBURGH in mosaic block colors, but is hard to read due to years of neglect and fading. Bayer declined its lease of the sign from Lamar Advertising in 2014, and the city is currently reimagining the future for the sign and the surrounding landscape. In 2012, the Young Preservationists Association named it the best historic preservation opportunity. The challenge for this competition is to propose a new use for this iconic site.

Register by: 08-21-2015 / Submit by: 08-28-2015

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